The Financial Diet
In 2015, I co-founded The Financial Diet — now the #1 personal finance destination for women, with 1.3M YouTube subscribers, 1.2M Instagram followers, and 100K email subscribers. Over ten years, I served as the brand's lead designer and creative strategist across a team of 10+, shaping TFD from the ground up: founding brand identity and tone, social media graphics and templates, YouTube thumbnails and in-video graphics, branded live events, and newsletters. I also partnered closely with the business development, sales, and marketing teams — concepting pitch decks, RFPs, and conference presentations, and consulting with clients in lifestyle, media, and FinTech to help them connect their products to TFD's female-focused audience.
Due to the sprawling nature and wide-reaching design work required for the brand, there’s simply too much work to showcase all of it here. Additional assets/examples available upon request.
An example of a media plan powerpoint design from a 2025 strategy meeting
Various Podcast show branding/artwork/logos
Over the years, I’ve created branding for 65+ events in support of ‘The Studio,’ The Financial Diet’s online and in-person events department
An example of branding for an online workshop in support of Chelsea Fagan’s lifestyle book, “Having People Over.’