Frame One

Frame One is a remote video editing software. The client wanted a logo that incorporated elements of video editing, hence the usage of tiles or ‘frames’ in the logo design, and wanted to explore a creative way to show the letter “F.” What sets Frame One apart as a video editing platform is it’s emphasis on maintaining accurate color pipelines, essential for grading, so I wanted to go bold with the palette to reflect that. The logo had to work across a variety of view ports and translate well at very small sizes for use within the software platform.